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Research papers

Impact of agricultural market research

The paper points out some reasons for the contrasts between agricultural and commercial market research. Because of the relatively small size of agricultural firms these are in general not in a position to carry out market research of their own. With...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: H. E. Buchholz
June 15, 1972
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Citation

Buchholz, H. E. (1972a, June 15). Impact of agricultural market research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/impact-of-agricultural-market-research